While we’re still in the extended Thanksgiving weekend, I wanted to take a moment to thank all of you, especially our members but all of our readers, on behalf of everyone at TPM. We literally couldn’t do it without you. It’s a member funded publication. The overwhelming percentage of our revenue comes directly from your monthly and annual membership fees.
We are, paradoxically and oddly at this point, a huge success story, in this strange relative sense of moving forward, having stable finances and getting ready for a hugely consequential election. This would be normal and unremarkable if not for the fact that almost everyone else is struggling or going under. It’s entirely because of our readers and their dedication to what we do. You’ve consistently been there for us. Which is amazing. And we thank you for it.
In addition to keeping us solvent it has also been a liberation for us inasmuch as basically our entire focus, both editorially and in terms of our business, is reader satisfaction. That should be the case for any successful publication. But when most of the revenue comes from advertising much of that focus is only indirect. You need to keep readers happy because without happy readers you can’t keep the advertisers happy. They’re the source of the money.
If you’re looking to do us another solid, let me remind you we’re trying to hire a new reporter and we’re looking to spread the word. You can see more on that here.
Thank you and have a great rest of the weekend.